Def Jam: A 40-Year Legacy

Let’s head back to the 80’s!

On this episode of the Trapital Podcast, we dive deep into the fascinating history of Def Jam, one of the most iconic hip hop record labels of all time. Join me, Dan Runcie, and friend of the pod Zack Greenburg as we discuss the challenges and triumphs faced by the label.

From Def Jam’s early days under the partnership of Russell Simmons and Rick Rubin to its evolution under the leadership of Jay Z, we explore the impact of key artists like LL Cool J, DMX, and Jay Z himself!

[00:04:18] Def Jam influence on modern hip hop

[00:08:33] How Russell Simmons and Rick Rubin met

[00:17:52] Simmons and Rubin part ways

[00:25:57] Lyor Cohen takes over, Polygram deal

[00:33:58] Def Comedy Jam and Def Poetry Jam

[00:41:44] Late 90s run: DMX, Jay Z, and the UMG sale

[00:50:56] Def Jam Vendetta

[00:57:11] Jay Z becomes CEO

[01:10:54] LA Reid, Def Jam in the 2010s

[01:20:39] Most effective Def Jam CEO?

[01:27:16] Dark horse move?

[01:36:49] Missed opportunities

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