On Februaruy 1 2024, Universal Music Group pulled its music off of TikTok. Three months later, after UMG artist Taylor Swift made a direct deal with TikTok, UMG made a direct deal with TikTok.

Did UMG’s decision to call out TikTok backfire? We discuss on the most recent episode of Trapital: https://link.chtbl.com/tiktoksfutureinmusic

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