PODCASTS Did Universal Music Group’s TikTok Dispute Backfire? AdminNovember 27, 2024068 views On Februaruy 1 2024, Universal Music Group pulled its music off of TikTok. Three months later, after UMG artist Taylor Swift made a direct deal with TikTok, UMG made a direct deal with TikTok. Did UMG’s decision to call out TikTok backfire? We discuss on the most recent episode of Trapital: https://link.chtbl.com/tiktoksfutureinmusic source