One of Diddy’s early business success stories was clothing label Sean John. Diddy founded it in 1998 and turned it into a staple of 2000s-era streetwear. He would eventually sell it, but now Diddy’s bringing it back. After Sean John’s parent company, Global Brands Group, went bankrupt, Diddy rescued the iconic fashion brand with plans to return it to prominence. President of Combs Enterprises Tarik Brooks explains that he and the team are “in the lab” plotting Sean John’s comeback and how to position it in today’s landscape.

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