Black women empowerment

In a 2023 survey, 68% of Black women said they felt more knowledgeable about investing than they did five years prior. 

This statistic signals a monumental shift: Black women are seeking greater financial control. Now, more than ever, they’re embracing opportunities to build long-term wealth and become more financially literate.

At the heart of this shift are powerful voices like Tiffany Aliche and Sheena Allen. These women are breaking down barriers and creating platforms that make financial education more accessible for Black women everywhere.

Tiffany Aliche: Championing Financial Empowerment Through Education

Tiffany Aliche, aka “The Budgetnista,” is an award-winning American personal financial educator and author.

Once a preschool teacher, Tiffany was left jobless and $85,000 in debt after the 2008 recession. But she didn’t give up—Tiffany slowly rebuilt her life and dedicated herself to helping others do the same.

In 2014, she launched the Live Richer Challenge. This movement has helped over two million women (collectively) save more than $350 million, pay off over $200 million in debt, and transform how they manage their finances.

Through her financial classes, free online resources, and best-selling books (such as Get Good with Money), Tiffany makes financial literacy practical and obtainable.

And she’s also shaping the future. In 2019, she helped pass the Budgetnista Law, which made financial education mandatory for New Jersey middle schoolers.

Black women venturing into the fintech space

Sheena Allen: Advancing Financial & Entrepreneurial Inclusion

Sheena Allen is a visionary entrepreneur, speaker, and advocate for financial equity.

After a visit to her hometown in Mississippi, Sheena saw firsthand the widening financial gap and was driven to do something about it. 

In 2019, she launched CapWay, a fintech startup focused on expanding access to digital banking, financial education, and payment tools for unbanked and underbanked communities. The company went on to raise millions in venture capital—a rare feat for Black women in tech.

Although CapWay shut down in 2024, Sheena made it clear that she wasn’t finished. “I’ll continue working in the financial inclusion space… there is still much work to do,” she shared on LinkedIn.

Her newest project is GRITS (Girls Raised in the South), a community she co-founded with entrepreneur Sevetri Wilson Taylor.

GRITS offers coaching, courses, and the Rich Lessons podcast, all designed to support founders, side hustlers, and solopreneurs at every stage of their journey.

The Takeaway

Black women in America still face disproportionate economic challenges. But one thing is certain—the tide is turning. Today, more women are taking ownership of their finances, deepening their knowledge, and laying the groundwork for generational wealth.

Tiffany Aliche and Sheena Allen are leading this change by sharing practical resources, tools, and advice that make financial growth possible.

And they’re not alone. Influential women like Angel Rich, Tonya Rapley, and many others are also creating opportunities for Black women to thrive financially.