Ferrero North America, in partnership with the U.S. Black Chambers Inc., announced its 2024 Famous Amos Ingredients for Success Entrepreneurs Initiative, an annual national program in its fourth year that provides a capital award, resources and mentorship services to Black early-stage businesses.

The program invites eligible start-up businesses to apply for the opportunity to receive a $50,000 award on the website FamousAmosIngredientsForSuccess.com through Aug. 4.

Eligible businesses must be at least 90% Black-owned, in business for five years or less, headquartered in the United States, and owned by individuals 21 years or older.

To be considered, applicants must submit a 90- to 120-second pitch video that explains why they should receive the $50,000 award for their business. The U.S. Black Chambers Inc. will serve as the community partner of Famous Amos by offering a range of services designed to assist entrepreneurs such as workshops, mentor pairing, educational resources and more.

“Ingredients for Success has impacted nearly 10,000 entrepreneurs so far with its mission to reach and empower start-up Black businesses,” said Ron Busby Sr., president and CEO of the U.S. Black Chambers, Inc. “As the National Voice of Black Business, we are committed to providing even more Black business owners with the benefits of the program and access to additional resources and support so that this strong community of leaders has everything they need to reach their potential.”