In this week’s episode, I’m chatting with Alejandra Rojas, entrepreneur, Forbes contributor, and founder of Brown Way to Money, a financial mentoring platform that helps women overcome financial trauma and improve their relationship with money. Alejandra’s story is such a powerful reminder that financial freedom isn’t just about numbers, it’s about emotional healing, self-awareness, and redefining success on your own terms.

Originally from Colombia, Alejandra left home at 19 on a scholarship and went on to live and study in Spain, the U.S., and New Zealand. She shares how her journey from financial burnout in Washington D.C. to finding balance in New Zealand completely changed how she views money, success, and happiness. We talk about what it means to truly know yourself with money, and how understanding your emotional patterns can help you build wealth that feels aligned and sustainable.

Alejandra also breaks down her B.R.O.W.N. Framework, a tool she uses to help women heal from financial trauma and create lasting change.

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