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Hadeel Fayek | 2024 ABH TOP 10 Pitch | Turned her sensitive skin struggles into a beauty revolution

April 8, 2025

Hadeel Fayek, a 2024 ABH Top 10 finalist, is an Egyptian pharmacist who turned her sensitive skin struggles into a beauty revolution!

She founded @joviality.egypt Joviality, a natural beauty brand that uses Africa’s purest ingredients to create safe, long-lasting skincare, haircare, and nail care products. Hadeel has grown her business from a single nourishing nail oil to a beauty powerhouse with over a million customers, 120 products, and 14 stores across Egypt, Hadeel is proving that African beauty is here to lead the world!

You can see her live 3-5 of December in Kigali, Rwanda, RSVP via the link in bio!

#ABH #Top10 #Entrepreneurship #ItsAfricanTime #ABH2024

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