GET INSPIRED Hadeel Fayek | 2024 ABH TOP 10 Pitch | Turned her sensitive skin struggles into a beauty revolution AdminApril 8, 2025035 views Hadeel Fayek, a 2024 ABH Top 10 finalist, is an Egyptian pharmacist who turned her sensitive skin struggles into a beauty revolution! She founded @joviality.egypt Joviality, a natural beauty brand that uses Africa’s purest ingredients to create safe, long-lasting skincare, haircare, and nail care products. Hadeel has grown her business from a single nourishing nail oil to a beauty powerhouse with over a million customers, 120 products, and 14 stores across Egypt, Hadeel is proving that African beauty is here to lead the world! You can see her live 3-5 of December in Kigali, Rwanda, RSVP via the link in bio! #ABH #Top10 #Entrepreneurship #ItsAfricanTime #ABH2024 source