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Beyoncé Knowles and Serena Williams emphasize core values and personal responsibility to prepare their children for future leadership roles

Families with wealth ranging from $100M to $4B their biggest concern was ensuring the next generation doesn’t become “trust fund babies”

Both Beyoncé Knowles and Serena Williams emphasize core values and personal responsibility to prepare their children for future leadership roles. Their strategies for involving the next generation in family decisions can be useful models for other family offices looking to ensure children stay invested in the family’s legacy. Bernstein Private Wealth Management explored how these icons foster family unity and hard work, encouraging their children to make their own mark on the world.

Why This Matters: Imagine being at a concert where the stage transforms into a heartfelt family gathering. That’s exactly what happened during Beyoncé’s last two tours. She turned her performances into a masterclass on bringing the next generation into the family business, blending her incredible talent with the values she holds dear.

While Beyoncé might hold her family meetings on stage, there’s a lot to be said for having regular family gatherings at home. These meetings can serve as a platform to discuss goals, tackle challenges, and reinforce what your family stands for. They help everyone feel connected and accountable, instilling in children the value of mutual respect and collaboration. By incorporating governance concepts like family meetings and mission statements into family dynamics, you can create a nurturing environment that empowers children to become responsible, compassionate, and productive members of society.

Teaching Financial Responsibility:

One common concern for many families, especially those with wealth or fame: how do you raise children who aren’t spoiled? Whether you’re a celebrity or not, the principles remain the same. Serena Williams and her husband, Alexis Ohanian, are already teaching their 8-year-old daughter, Olympia, the ropes of money management. Instead of just handing her an allowance, they’ve set up a system where she earns $7 a week by doing chores like feeding her dog, tidying her clothes, and making her bed.

With Serena’s incredible work ethic both on and off the tennis court and Alexis’s success as a co-founder of Reddit, Olympia has two entrepreneurial role models to guide her. Despite their success, neither Serena nor Alexis grew up with wealth, and they’re navigating how to raise a grounded child in a world of abundance.

“We’re trying to create that flywheel between doing the work and getting the money and then understanding that there are things you could want,” Ohanian noted in an interview for the podcast “Spolitics with Jemele Hill.” “Neither Serena nor I grew up with wealth, so that’s the other weird thing. We’re both trying to navigate how to create the circumstances for her to be … a functional adult, while also having resources that we couldn’t have imagined.”

This story isn’t just about Olympia; it’s a reminder that it’s never too early, or too late, to start teaching kids about money and values. Many families struggle with revealing the magnitude of their wealth, fearing it might affect relationships or demotivate their children. But preparing the next generation for success involves more than just talking about money; it’s about sharing family values and expectations. Some families find that starting with an educational program for the younger generation is a great way to begin.

From Values to Action:

Once you’ve identified and communicated your family’s values, you can weave them into your governance, philanthropy, estate planning, and investment strategies. Based on surveys of families with wealth ranging from $100 million to $4 billion, their biggest concern was ensuring the next generation doesn’t become “trust fund babies.” Yet, there’s also excitement about what the rising generation can achieve. And while athletes and entertainers often grab headlines, significant wealth can put any family in the spotlight, posing challenges for the next generation without proper guidance. By embracing these family office lessons, you too can nurture the potential of future leaders in your family, just as Beyoncé and Serena are doing with their own rising stars.

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