In the 90’s, brand marketing wasn’t nearly as savvy and culturally relevant as it is today. Now, brands have an expectation to earn their right to use cultural trends in a thoughtful way.

This clip is from the latest episode of Trapital, where Dr. Marcus Collins and I break down McDonald’s history in celebrity fast food partnerships, how other fast food chains have had their own meals, what works and what doesn’t, and where things are headed.

Watch the full episode here: https://www.youtube.com/watch?v=kGKdCBRdMTc

source