As we head into 2026, buyers are more informed, more selective, and less responsive to traditional sales tactics than ever before. Selling harder isn’t the answer—understanding how clients actually decide is.

In this video, Jerome D. Love breaks down the IEE Buying Process, a proven framework that explains how every buyer moves through three distinct phases before making a purchase: Identification, Exploration, and Execution. Whether you’re in real estate, professional services, consulting, or entrepreneurship, this process applies to every client decision.

You’ll learn:
• Why most sales messaging only speaks to buyers ready to execute
• How clients evaluate options long before they’re ready to buy
• How to communicate differently at each phase of the buying process
• Why positioning beats pressure in modern sales

When you understand the IEE Buying Process, you stop chasing clients and start becoming the expert they trust and choose.

This isn’t motivation.
This is buyer psychology, explained.

#SalesStrategy #BuyingProcess #ClientPsychology #SalesTraining
#BusinessGrowth #Entrepreneurship #RealEstateSales #ConsultativeSelling #BusinessEducation #LeadershipDevelopment

Start your journey to financial freedom today!

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👉 https://theblackmoneytree.com/shop/

📅 Book a 1-on-1 strategy call with Jerome D. Love:
👉 https://consulting.theblackmoneytree.com

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👉 / @theblackmoneytree

🙌 Stay Connected

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🌳 About The Black Money Tree

The NAACP Image Award-winning Black Money Tree Podcast is more than a show—it’s a movement. We’re committed to closing the racial wealth gap through entrepreneurship, financial literacy, and real estate investment. Our mission: build wealth within underserved communities, create self-sustainability, and leave a legacy of prosperity for generations to come.

Tune in for proven strategies, inspirational stories, and the tools you need to make, manage, and multiply money.

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