How Complex Became a $100 Million Media Empire with Moksha Fitzgibbons

In this exclusive interview, we sit down with Moksha Fitzgibbons, the President of Complex, for a behind-the-scenes look at one of the most influential media brands in pop culture today. Moksha dives deep into the inner workings of Complex, from the evolution of ComplexCon—an event that blends music, fashion, and culture like no other—to the complexities of guiding a company that’s changed ownership three times. He shares what it takes to keep Complex relevant and innovative in an industry that’s constantly shifting.

We also explore the larger landscape of digital media and how Complex has navigated the challenges of a rapidly changing market. From staying true to its brand values to adapting to new platforms and technologies, Moksha offers insights into the strategies and mindset that have helped Complex maintain its position as a leader in media. This conversation sheds light on the future of media, the impact of ownership changes, and the vision guiding Complex forward.

Whether you’re interested in media, business, or pop culture, this is a conversation you don’t want to miss. Tune in for a rare glimpse into the world of Complex and gain valuable insights on the present and future of the media landscape!

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0:00 Intro
1:53 ComplexCon 2024
6:01 Moksha’s Start With Complex
9:37 Breaking Down 3 Main Revenue Streams
18:33 Importance of Sponsorships
23:27 Complex’s Declining Exit Value
32:21 Focus on Retaining Talent Within the Business
35:29 How Important is the Content Creation Process?
44:01 The 10 Year Vision for Complex
47:18 Skepticism in the Creator Economy
1:00:18 Outro

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