The average person buys around 10 cars in one lifetime, that’s a car ever 5-6 years. However, a dealer sells and buys cars almost every day. So that’s usually why a dealer has an upper hand when it comes to scamming and ripping you off.

So in this video, I’m going to tell you about the tactics dealer use to try to scam you and how you can turn the tables on them and get a good deal. Including the 4 square tactics and negotiations tactics.

Ps. For people saying, I love my dealer. You cant blindly trust a company when their job is to make money from you. The best way to do it is to know your number, that you know if you’re getting a good deal or just getting sweet-talked.

How dealerships rip you off (Watch Before you Buy a Car)

Segway: So hopefully you don’t buy a new car but for now let’s talk about how to make sure you don’t get scammed either at the dealership

1. How DealerShips make money
Why: because if you don’t how someone makes money then you don’t know if they are bias or not.
Example: I signed up to a new gym the other day
– The guy did everything in his power to get me to sign up that day, I said no
– Came back the next day for a trial, then left and said I would think about it. Later they offered to waive the initial fee, through in a free pair of equipment, and extra deals for anyone else that joined ( this saved me over 200 bucks because I knew how they made their money )

You might think Car DealerShips make money from Cars but that’s just 1 out of 3 main Streams of income:

1. Vehicle Price

2. The financing

3. Trade-In

Bonus way: extras, kike warranty, car repairs and all that little fancy stuff, well it usually commission to them.

SegWay: Now we know how they make money, let’s talk about how to negotiate with them.

2. Negotiations: This is a business, so the goal is to get a good price, they won’t sell for a loss more than often, so be reasonable.
Example: dealer cost 10k and you over 7k instead of 500-1500 more. You will get kicked out.

4 Four Square: and it has 4 sections and this is where the negotiations take place.
Example: it’s going to be very similar to a good cop bad cop scenario, the salesman is good and his manager to approve the deal is not so good.

Segway: The first 2 squares are the most important ones but they will try to glance over them, so pay attention here.

1st Square: Your Trade Value –
– We know they make money from this, so what they want to do is downplay the car and buy it for near nothing.
– Solution: Check the market for your car resell value, and sell on the market yourself, if the dealer price seems way off and isn’t willing to budge.

2nd Square: Price of the Car your buying ( please remember do not be embarrassed to negotiate its part of the game )
– You should have done all your research before you came in and found out the profit the deal is trying to make ( and compared to other prices in the market )
– They will try to glance over this, and only focus on the last 2 scares.
– Your goal is to pay no more 1000-1500 above what it cost them for the car

Segway: now the 3rd and 4th square are the dealer favourite ones because this is where the average person thinks they are getting a good deal but they get scammed.

3rd square is the down Payment ( people think this is SO important )

4th Square is the Financing/ Monthly Payment ( people want this low)

– First thing: We know they make money from this, so it’s already marked up ( so don’t waste your time negotiating this )

So: before we even get into the Dealership we want to be approved for financing already from someone else. Whether a credit Union or a Traditional big bank ( that way they know you can buy today and you’re serious )

Tip:
1. Get your financing straight before walking into the dealer:
Credit Unions : 1.49% -2.99% Examples: Alliant Credit union and PenFed 1.49% APR
Regular banks: 2.99% -7.9%, including chase and other big banks like Bank of America ( which on not a big fan off
However, this is all dependable on your credit score.
Note: If not available, just go on google and do some more research if your watching 9 months in the future.

Overall: You’re only focused in on the Price, when you go to the dealer, this way you can skip all the Bs, and scamming and upselling.

* PRO TIP*
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