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How Hip-Hop Kept Reebok Relevant

November 21, 2023

When LeBron James signed with Nike in 2003, Reebok felt they had missed out on the opportunity of a lifetime.

That’s when they expanded to make signature shoes for hip-hop stars such as 50 Cent and Jay-Z.

In this week’s episode of Trapital, Zack O’Malley Greenburg and I take a trip down memory lane to discuss the rise of Reebok, their big partnerships, the rivalry with Nike, and more.

Watch the full episode here: https://www.youtube.com/watch?v=sRKu71i2d_8

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