html{max-width:100vw} .fpm-async:not([data-fpm-type="outgoing"]) + .fpm-async:not([data-fpm-type="outgoing"]){display:none} [data-fpm-type]{background-color:transparent;transition:background-color .2s ease} [data-fpm-type]{position:relative;overflow:hidden;border-radius:3px;z-index:0} .fpm-cross{transition:box-shadow .2s ease;position:absolute;top:-0px;right:0;width:34px;height:34px;background:#7ca1d1;display:block;cursor:pointer;z-index:99;border:none;padding:0;min-width:0;min-height:0} .fpm-cross:hover{box-shadow:0 0 0 50px rgba(0,0,0,.2) inset} .fpm-cross:after, .fpm-cross:before{transition:transform .3s ease;content:'';display:block;position:absolute;top:0;left:0;right:0;bottom:0;width:calc(34px / 2);height:3px;background:#ffffff;transform-origin:center;transform:rotate(45deg);margin:auto} .fpm-cross:before{transform:rotate(-45deg)} .fpm-cross:hover:after{transform:rotate(225deg)} .fpm-cross:hover:before{transform:rotate(135deg)} .fpm-timer{position:absolute;top:-0px;right:0;padding:0 15px;color:#ffffff;background:#7ca1d1;line-height:34px;height:34px;text-align:center;font-size:14px;z-index:99} [data-fpm-type="outgoing"].center .fpm-timer,[data-fpm-type="outgoing"].center .fpm-cross{top:0!important} .fpm-timer span{font-size:16px;font-weight:600} [data-fpm-type="outgoing"]{transition:transform 300ms ease,opacity 300ms ease,min-width 0s;transition-delay:0s,0s,.3s;position:fixed;min-width:250px!important;z-index:9999;opacity:0;background:#ffffff;pointer-events:none;will-change:transform;overflow:visible;max-width:100vw} [data-fpm-type="outgoing"]:after{content:'';position:absolute;top:0;left:0;right:0;bottom:0;z-index:1;pointer-events:all} [data-fpm-type="outgoing"].fpm-show:after{pointer-events:none} [data-fpm-type="outgoing"] *{max-width:none} [data-fpm-type="outgoing"].left-top [id*="yandex_rtb_"], [data-fpm-type="outgoing"].right-top [id*="yandex_rtb_"], [data-fpm-type="outgoing"].left-center [id*="yandex_rtb_"], [data-fpm-type="outgoing"].right-center [id*="yandex_rtb_"], [data-fpm-type="outgoing"].left-bottom [id*="yandex_rtb_"], [data-fpm-type="outgoing"].right-bottom [id*="yandex_rtb_"]{max-width:336px;min-width:160px} [data-fpm-type].no-preloader:after,[data-fpm-type].no-preloader:before, [data-fpm-type="outgoing"]:after,[data-fpm-type="outgoing"]:before{display:none} [data-fpm-type="outgoing"].fpm-show{opacity:1;pointer-events:all;min-width:0!important} [data-fpm-type="outgoing"].center{position:fixed;top:50%;left:50%;height:auto;z-index:-2;opacity:0;transform:translateX(-50%) translateY(-50%) scale(.6)} [data-fpm-type="outgoing"].center.fpm-show{transform:translateX(-50%) translateY(-50%) scale(1);opacity:1} [data-fpm-type="outgoing"].center.fpm-show{z-index:2000} [data-fpm-type="outgoing"].left-top{top:0;left:0;transform:translateX(-100%)} [data-fpm-type="outgoing"].top-center{top:0;left:50%;transform:translateX(-50%) translateY(-100%)} [data-fpm-type="outgoing"].right-top{top:0;right:0;transform:translateX(100%)} [data-fpm-type="outgoing"].left-center{top:50%;left:0;transform:translateX(-100%) translateY(-50%)} [data-fpm-type="outgoing"].right-center{top:50%;right:0;transform:translateX(100%) translateY(-50%)} [data-fpm-type="outgoing"].left-bottom{bottom:0;left:0;transform:translateX(-100%)} [data-fpm-type="outgoing"].bottom-center{bottom:0;left:50%;transform:translateX(-50%) translateY(100%)} [data-fpm-type="outgoing"].right-bottom{bottom:0;right:0;transform:translateX(100%)} [data-fpm-type="outgoing"].fpm-show.left-center, [data-fpm-type="outgoing"].fpm-show.right-center{transform:translateX(0) translateY(-50%)} [data-fpm-type="outgoing"].fpm-show.top-center, [data-fpm-type="outgoing"].fpm-show.bottom-center{transform:translateX(-50%) translateY(0)} [data-fpm-type="outgoing"].fpm-show.left-top, [data-fpm-type="outgoing"].fpm-show.right-top, [data-fpm-type="outgoing"].fpm-show.left-bottom, [data-fpm-type="outgoing"].fpm-show.right-bottom{transform:translateX(0)} .fpm-overlay{position:fixed;width:100%;height:100%;pointer-events:none;top:0;left:0;z-index:1000;opacity:0;background:#0000008a;transition:all 300ms ease;-webkit-backdrop-filter:blur(0px);backdrop-filter:blur(0px)} [data-fpm-type="outgoing"].center.fpm-show ~ .fpm-overlay{opacity:1;pointer-events:all} .fpm-fixed{position:fixed;z-index:50} .fpm-stop{position:relative;z-index:50} .fpm-preroll{position:relative;overflow:hidden;display:block} .fpm-preroll.hasIframe{padding-bottom:56.25%;height:0} .fpm-preroll iframe{display:block;width:100%;height:100%;position:absolute} .fpm-preroll_flex{display:flex;align-items:center;justify-content:center;position:absolute;top:0;left:0;right:0;bottom:0;background:rgba(0,0,0,.65);opacity:0;transition:opacity .35s ease;z-index:2} .fpm-preroll_flex.fpm-show{opacity:1} .fpm-preroll_flex.fpm-hide{pointer-events:none;z-index:-1} .fpm-preroll_item{position:relative;max-width:calc(100% - 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How Insurance Ads Became More Popular Than Beer Ads

January 28, 2024

Beer ads on TV used to be the most creative, but in recent decades, insurance ads have taken over.

In the 70s, insurance ads use to rely on fear, uncertainty, and doubt. But now these ads build humor through recognizable characters like the GEICO Gecko, Jake From State Farm, and others.

This clip is from the latest Trapital episode, where Dr. Marcus Collins and I explore State Farm and insurance advertising: why there are so many insurance ads, the role of culture Chris Paul and Cliff Paul, and more.

Watch the full episode: https://www.youtube.com/watch?v=ITf7bJjMty8&t=210s

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ads Banking banks Beer Cannabis Credit Crypto DropShipping Economics Economy Finance INSURANCE Investing Investment Loans Minority owned Personal Finance Popular Real Estate Retirement Saving Small business STOCKS

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