How Insurance Ads Became More Popular Than Beer Ads



Beer ads on TV used to be the most creative, but in recent decades, insurance ads have taken over.

In the 70s, insurance ads use to rely on fear, uncertainty, and doubt. But now these ads build humor through recognizable characters like the GEICO Gecko, Jake From State Farm, and others.

This clip is from the latest Trapital episode, where Dr. Marcus Collins and I explore State Farm and insurance advertising: why there are so many insurance ads, the role of culture Chris Paul and Cliff Paul, and more.

Watch the full episode: https://www.youtube.com/watch?v=ITf7bJjMty8&t=210s

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