How Insurance Ads Became the Industry Standard

It’s been over 10 years since State Farm’s first Chris Paul – Cliff Paul ad. It’s been over 20 years since GEICO first introduced the gecko. These ads from insurance companies have been the biggest ad campaigns and their impact continues to grow.

I’m joined by Dr. Marcus Collins, who helped develop the Chris Paul – Cliff Paul campaign during his time at Translation. We talked about why there are so many insurance ads, how Chris Paul – Cliff Paul happened, and how its legacy lives on.

This episode is brought to you by Primary Wave, the home for legends. Learn more about how Primary Wave continues to legacy of the biggest artists from yesterday and today at primarywave.com

Make sure you listen in for our new Chartmetric stat of the week!

03:47 Advertising impact on brand awareness and sales.

10:41 Challenges turned into strength for State Farm.

20:44 State Farm agent provides magical, reliable service.

15:30 Negotiating NBA sponsorship with State Farm.

22:53 Reddit speculation about real vs fake person.

29:21 State Farm used media to engage fans.

32:04 Cliff Paul stunt during NBA All Star.

38:20 Cliff Paul campaign becomes a cultural phenomenon.

43:25 Auto insurance campaign using cultural discourse for recall.

49:58 State Farm campaign transition from satire to sincerity.

52:30 State Farm skips Super Bowl ad, focuses on naming rights.

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