How Much Merch is Too Much Merch?

Do some artists treat their fans as ATMs?

There’s a balance between giving fans the high-end merch that they want vs. overmonetizing the relationship.

This clip is from the latest episode of Trapital, where David Boyle and I break down the biggest takeaways from the Trapital Report 2023 on streaming, live music, the state of hip-hop, and more.

Watch the full episode here: https://www.youtube.com/watch?v=FwbcTLq0Za8

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