In the late 1980s, the rivalry between Reebok and Nike was at its peak. Despite the brief moments when Reebok surpassed Nike, momentum didn’t last. After all, Nike was playing a different game: while Reebok’s goal was to sell a product, Nike was trying to sell a vision.

Despite some Reebok’s wins in the early 2000s, like the iconic partnerships with Allen Iverson, Jay-Z and 50 Cent, the brand ultimately lost its edge.

In this episode of Trapital, I’m joined by Zack O’Malley Greenburg to take a trip down memory lane and examine Reebok’s rise, challenges faced, big partnerships, failed acquisitions, and missed opportunities.

Watch the full episode: https://www.youtube.com/watch?v=8KEaD9xexHQ&t=0s

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