How Reebok & Nike Approach Sneakers Differently

In the late 1980s, the rivalry between Reebok and Nike was at its peak. Despite the brief moments when Reebok surpassed Nike, momentum didn’t last. After all, Nike was playing a different game: while Reebok’s goal was to sell a product, Nike was trying to sell a vision.

Despite some Reebok’s wins in the early 2000s, like the iconic partnerships with Allen Iverson, Jay-Z and 50 Cent, the brand ultimately lost its edge.

In this episode of Trapital, I’m joined by Zack O’Malley Greenburg to take a trip down memory lane and examine Reebok’s rise, challenges faced, big partnerships, failed acquisitions, and missed opportunities.

Watch the full episode: https://www.youtube.com/watch?v=8KEaD9xexHQ&t=0s

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