Seema Bansal Chadha was inspired to start her category-disrupting business, Venus et Fleur, after a Valentine’s Day gesture gone wrong. In this episode, she and host Nancy Twine dive into a conversation about starting and bootstrapping a luxury brand from scratch, co-founding a company, scaling operations sustainably, and finding time for wellness and creativity along the way.

As co-founder of Venus et Fleur, Seema has reimagined the floral industry with the launch of the brand’s iconic Eternity Roses – preserved floral arrangements designed to last a year. Since founding the company in 2015, Seema has transformed a personal experience into a luxury brand that’s earned attention from Vogue, Forbes, Harper’s Bazaar, and celebrity fans like the Kardashians.

Originally aired: 03/28/2024

Timestamps:
[00:00] Introduction
[03:00] How Venus et Fleur was inspired by a Valentine’s Day mishap
[04:50] Why collaborating based on strengths leads to success
[06:07] Balancing marriage and business partnerships
[07:09] Setting boundaries for collaboration with co-founder
[08:25] Building a strong team to scale your business
[09:14] Overcoming challenges in the early days of entrepreneurship
[11:20] Scaling operations after early successes
[12:36] How the Kardashians boosted brand visibility
[13:06] Why back-end operations are critical for success
[14:36] The importance of creating a detailed business plan
[16:09] Benefits of bootstrapping versus investor involvement
[16:48] Maintaining a balance between luxury and accessibility
[18:00] Launching a home decor collection
[19:21] Lessons from family influences on entrepreneurship
[21:08] Prioritizing health and wellness as an entrepreneur
[22:15] Incorporating mindfulness practices into daily routines
[23:26] Why taking vacations enhances creativity
[25:02] Balancing motherhood and business ownership
[27:31] The power of belief in entrepreneurial success
[28:29] Expanding into new product categories and industries
[29:18] Productivity tips like calendar blocking and to-do lists
[30:03] Favourite personal inspirations and celebrations

Connect with Seema on
https://www.instagram.com/seemabansalchadha

@seemabansalchadha

https://www.linkedin.com/in/seema-bansal-16b66615b/

Resources Mentioned:
Venus ET Fleurs | https://www.venusetfleur.com/
The Artist’s Way by Julia Cameron | http://bit.ly/3InmHgh
Bar Pitti Restaurant | https://barpittirestaurant.com/

More From Nancy:
https://www.instagram.com/nancytwine/
Website | http://www.nancytwine.com/

More From Makers Mindset:
https://www.instagram.com/makersmindsetspace/

@themakersmindset

Website | https://makersmindset.com/
Listen on Apple Podcasts or Spotify | https://bit.ly/makersmindset

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