How The Roc Has Impacted Super Bowl Halftime Shows #shorts

We’re in year four of Roc Nation’s deal with the NFL to be their live music entertainment partners. That’s resulted in the following Super Bowl halftime shows:

2020 — Jennifer Lopez and Shakira (Miami, Florida)
2021 — The Weeknd (Tampa, Florida)
2022 — Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige, Kendrick Lamar, 50 Cent, Anderon .Paak (Los Angeles, California)
2023 — Rihanna (Glendale, Arizona)

Jay Z’s group has made multiple strides for the NFL, including creating themes around the shows and mending broken relationships. Rihanna, famously turned down past opportunities to perform after the league’s poor handling of Colin Kaepernick’s protests against police brutality.

source