In this episode, our hosts Rashad Bilal and Troy Millings sit down with the inspiring Brandice Daniel, the CEO and founder of Harlem’s Fashion Row (HFR). Brandice Daniel shares her expertise on attracting, securing, and maintaining partnerships with big brands, offering valuable insights based on her experiences with successful collaborations.

Brandice Daniel reveals the process of finding the right strategic partner for HFR, discussing how they carefully vet potential collaborators to ensure they genuinely support black designers. She discusses the success of HFR’s collaborations with notable brands like Abercrombie, Banana Republic, and others, highlighting the importance of trusting instincts and prioritizing the designers’ interests in the negotiation process.

Moreover, she delves into the critical aspects of creating a compelling sponsorship deck, emphasizing the visual and informational presentation that can effectively convey the value of your company to potential partners. Brandice Daniel stresses the significance of building relationships and credibility through the sponsorship proposal, providing practical tips for showcasing audience demographics, event photos, and press features.

Furthermore, Brandice Daniel explores the decision-making process behind sharing pricing information in the initial sponsorship deck, shedding light on the value of personal connections and live presentations to demonstrate the unique experience and build rapport with potential partners. In addition to discussing the professional approach to sponsorship proposals, she provides valuable advice on establishing genuine connections with individuals at the partnering brands, highlighting the power of human connection in the negotiation process.

Notably, Brandice Daniel also shares her motivation for writing her book, “Small Business Big Partnerships,” reflecting on her initial struggles in navigating brand partnerships and the lack of transparent information available. As she emphasizes the growth and success of HFR’s partnerships since then, she offers an inspiring perspective on the evolving landscape of business collaborations and the valuable lessons learned along the way.

Join us for an engaging conversation with Brandice Daniel as she imparts invaluable wisdom and practical strategies for entrepreneurs and small businesses seeking to forge impactful partnerships with major brands. Learn from her proven methods and insightful approach to attracting, securing, and maintaining successful collaborations that benefit all parties involved.

#BrandPartnerships #Entrepreneurship #SmallBusiness #BusinessCollaborations #SponsorshipStrategies #PartnershipSuccess #BrandiceDaniel #HarlemsFashionRow #EYL #EarnYourLeisure

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