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How Travis Scott Became The King of Brand Collabs

December 30, 2023

Travis Scott reportedly grossed $100 million in 2020. Most of that came from brand partnerships, from Fortnite, McDonald’s, Sony PlayStation 5, TENET, and more.

This clip is from the latest episode of Trapital with Dr Marcus Collins. He and I break down McDonald’s history in celebrity fast food partnerships, how other fast food chains have had their own meals, what works what doesn’t, and where things are headed.

Watch the full episode: https://youtu.be/kGKdCBRdMTc?si=vKwPQzf9qc6ZA1uE

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