Jamal Henderson on Space Jam, Structuring SpringHill, LeBron James, and the Creator Economy

Jamal Henderson is the Chief Content Officer of The SpringHill Company, a video-production company created by LeBron James and Maverick Carter. He reveals what it took to get “Space Jam: A New Legacy” off the ground, diving deep into branding partnerships and the musical aspect of the production. He also weighs in on all of the changes that have happened in the entertainment landscape post-pandemic and gives a preview of what’s next for SpringHill.

If you’ve ever wondered what it’s like to spearhead projects for an entertainment company and to launch a movie post-pandemic, this is the episode for you!

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