Let The CEO Of A Watch Empire Teach You About Business – Ginny Wright (Audemars Piguet)

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Ginny Wright creates meaningful brand experiences. As a leader with a background in consumer psychology and marketing, she has a deep understanding of luxury brand management.. Known for her innovative approach to growth, Ginny has boosted brand prestige and consumer engagement everywhere she’s worked. In this episode, she talks with Nancy about the transformative power of really putting the customer at the center of everything you do, why you need to clarify your unique value, and how to infuse luxury into an experience that people will love.

Ginny Wright is the CEO of Audemars Piguet Americas, where she has shaped the luxury watch brand’s presence by blending traditional values with modern engagement strategies.Ginny has also held senior roles at global companies such as L’Oreal and Ralph Lauren Fragrances, and played a pivotal role in driving the growth of luxury apothecary brand Kiehl’s.

Timestamps:
[00:00] Introduction
[02:40] Applying beauty industry lessons to luxury watches
[03:54] Creating a culture of transparency and trust within teams
[04:22] Leveraging consumer psychology for brand loyalty and acquisition
[05:34] Understanding the “why” behind consumer behaviour
[06:29] Building a legacy brand and fostering consumer love
[07:57] The concept of AP House
[09:08] Balancing innovation and heritage in a luxury brand
[09:49] Staying relevant by listening to Gen Z and cultural trends
[11:10] Leveraging client insights for innovation and ideation
[12:08] Increasing female self-purchasing in luxury watches
[13:01] Changing trends in watch preferences among men and women
[14:26] Maintaining client relationships in a luxury market
[15:04] Building a connected community through events
[16:14] Personalizing luxury experiences with handwritten notes
[16:53] Building high-functioning teams with curiosity and trust
[18:19] The role of risk-taking in driving innovation and creativity
[19:00] Shifting from criticism to constructive feedback in leadership
[20:27] Balancing personal perspective with brand values and vision
[21:11] Leveraging optimism and problem-solving in challenging times
[22:31] Using therapy and self-awareness to improve leadership
[23:43] Grounding techniques for stress and reflection
[25:04] Creating luxury experiences without a massive budget
[26:35] Taking time for creative thinking and strategic moments
[27:15] Importance of balance and nurturing oneself in a busy career
[28:31] The power of women supporting women in business
[29:20] The exercise of identifying the “why” for personal growth

Follow Ginny Wright:
https://www.linkedin.com/in/ginny-wright-b0221b1

Resources Mentioned:
Audemars Piguet | https://www.audemarspiguet.com/com/en/home.html
Why Beautiful People Have More Daughters by Alan Miller and Satoshi Kanazawa | https://bit.ly/4hFP99z
Dare to Lead by Brené Brown | https://bit.ly/3ExUfq8
CC+™ Cream with SPF 50 | https://bit.ly/4gu7G7X

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https://www.instagram.com/nancytwine/
Website | http://www.nancytwine.com/

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