Episode Highlights

  • Selling your business. Don’t build just to sell. Assess acquisitions based on what’s best for your brand, team, and personal goals. Timing is crucial.
  • Craft a compelling brand identity. Build your brand identity like a movie trailer. Use vivid imagery, motion, and impactful messaging to bring your vision to life and captivate your audience.
  • Build an entrepreneurial team. Hire people who see challenges as puzzles to solve, not as impossible problems. Doing so can foster a collective company mindset geared toward innovation and growth.
  • Follow the 80/20 rule. Focus on your unique 20%—your secret sauce—that truly defines your brand. The other 80% can actually align with your competitors.

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Michelle Cordeiro Grant is a serial entrepreneur, brand builder and innovator.  After spending the tenure of her career at household names in the retail industry, she moved into the startup world. In 2016, she founded LIVELY, a Leisurée brand inspiring women to live passionately, purposefully and confidently. In three years, she grew the brand from concept to 5 stores, 165,000+ ambassadors, and $105M acquisition. In 2022, Michelle founded her next venture, GORGIE, an energy drink brand. Michelle and Nancy dive into the experience of selling a business, the power of collaboration, as well as diving into Michelle’s wellness journey.





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