Mielle Organics Announces Its First-Ever HBCU Athletics Partnership – peopleofcolorintech

Mielle Organics, a leader in textured hair care, has announced its first-ever partnership with an HBCU athletic program, which includes a WNBA-led mentorship program for student athletes.

Mielle partners with Hampton University

Mielle Organics has pledged $300,000 to Hampton University’s women’s basketball.

The multi-year partnership includes a $200,000 donation to Hampton Athletics and a $100,000 endowed scholarship through Mielle Cares, the company’s philanthropic arm. 

Additionally, Mielle is introducing a WNBA-led mentorship program, providing Hampton athletes with professional guidance both on and off the court.

Investing in the Future of HBCU Athletics

Hampton’s women’s basketball team is one of the most decorated among HBCUs, boasting 16 NCAA tournament appearances and 13 conference titles. 

“This partnership is about more than sports—it’s about creating pathways for success for our student-athletes,” Anthony D. Henderson, Sr., Hampton’s Director of Athletics said in a press release. “Mielle’s investment will leave a lasting impact on our program and community.”

Image Credit: Hampton Pirates

Mielle, founded in 2014 and acquired by Procter & Gamble last year, has become the fastest-growing global textured hair care brand.

“We are honored to support the Lady Pirates, the most successful women’s basketball program among HBCUs,” said Monique Rodriguez, CEO and co-founder of Mielle. “At Mielle, we celebrate textured hair and champion the next generation of leaders on and off the court.”

Feature Image Credit: Derek Blanks

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