The Baton Rouge man behind the former Dead Poet nightclub announced two new venues coming to the downtown area this summer.

David Facey, a local entrepreneur and former operator of the Dead Poet nightclub near Burbank Drive, is launching Second Story and Violet, which aim to “redefine downtown Baton Rouge, combining luxury, diversity, and cutting-edge technology,” according to a news release.

Both businesses will be located at 214 Third St. next to Somewhere Neighborhood Bar. Second Story is an intimate craft cocktail bar with a balcony that resembles New Orleans charm and a sophisticated interior reminiscent of major U.S. cities.

The bar is designed for professionals “looking to unwind in a refined setting,” according to Facey’s announcement. Second Story is set to open in mid-June and will serve starting at 2 p.m. with happy hour specials until 5 p.m.

A second venue, Violet, is a luxury nightclub on the ground floor of the multi-story building designed with inspiration from Atlanta and Miami nightlife. 

The name Violet honors Baton Rouge’s French roots and the club’s use of the color purple in its decor.  

Facey is hoping to add other features to the building in the future, including Airbnb accommodations, a podcast studio and coworking spaces. He says his approach to the project is inspired by Soho House, “aiming to offer patrons a variety of experiences under one roof.”

Facey said he is also working with other business owners to launch a Third Street marketing and brand campaign. Through shared data for coordinated events and promotions, the campaign aims to establish a cohesive identity for the street. 

Facey previously operated Dead Poet, which opened as a bar near LSU in 2019 then rebranded to be a luxury nightclub space in 2020. Dead Poet closed in 2023.

“I am passionate about the future of downtown Baton Rouge,” Facey said. “With collective effort and strategic leadership, we can create a thriving entertainment district that draws people from all walks of life. The upcoming mayoral election is critical, and I believe the new mayor will play a pivotal role in harnessing the energy and potential of downtown’s revitalization.”