Cohen’s choice of the number 44 for his racing team was inspired by influential Black entrepreneurs and athletes, including Elmira native, Ernie Davis, the first African-American to win the Heisman Trophy and a Syracuse football legend. As a former member of the Grambling State football team under the legendary coach Eddie Robinson, Cohen understands the importance of representation. “Representation matters, just like Ernie Davis matters to me, and I hope I matter to somebody in the next age group that’s coming behind me. So the 44 means a lot to me, and I want to keep it out there and let people know about Ernie Davis,” Cohen explained.



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