Building a Personal Brand and Being Authentic. There seems to be a crusade against Personal Branding lately. Some professionals are against building a personal brand saying its fake or inauthentic. Nobody is telling you to be fake, in fact, building a personal brand of authenticity is insanely practical.

How to Build a Personal Brand without Being Fake:
For one thing, think about what genuinely matters to you and what you want to be known for. You don’t have to pretend to be anyone you’re not when building your personal brand, and you don’t have to pretend to be happy.

Building your personal brand isn’t about packaging yourself like a bottled water or telling people what they want to hear… that’s called going to a job interview, Sheryl…

Your personal brand exists whether you build it or not, leverage it or not, monetize it or not… so you may as well benefit directly from it, and be intentional about how you communicate and present. Giving things a bit of thought and purpose isn’t being fake, it’s being smart and its helping put your story into context.

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