“Purpose-Driven Media”: Operation HOPE + Wall Street Journal at Cannes Film Festival

Financial dignity isn’t just an American issue — it’s a global one. For centuries, this issue has sparked revolution, wars, and social movements all with the aim of of expanding opportunity and sharing the wealth among the the many rather than the few. 

Last week, Chairman Bryant spent time in Cannes, France at the Cannes Lions International Festival at The Wall Street Journal House where he and Operation HOPE were the featured guests at WSJ’s Annual CMO Network Lunch, a closed-door, invitation-only event. The Cannes Lions Festival has been celebrating creativity from across the globe since 1954. Today, it is the world’s biggest festival and awards for the creative and marketing communications, entertainment, design and tech industries.

He shared the transformational work we’re doing at Operation HOPE, including our latest initiative, The 1865 Project, and our other ongoing projects including 1 Million Black Businesses and Financial Literacy for All. Together, they explored what “purpose driven” media was in the 21st century and had meaningful dialogue about how the marketing and advertising sectors could help with our mission and broader movement.