Sephora’s CEO Reveals What It Takes to Launch a Product in Their Stores - Artemis Patrick - Guapify

At Makers Mindset, we always want to help support your goals. If you’re interested in creating your own podcast, our friends at Podigy can help you here: https://bit.ly/3DC8av4

Artemis Patrick is president & CEO of Sephora North America. She leads with innovation and inclusivity as she drives Sephora’s growth and industry dominance. In this episode, Artemis and Nancy talk about leading diverse teams, managing growth, and building strong, successful brand partnerships.

Artemis Patrick is a seasoned leader who’s held several leadership roles at Sephora. Known as “the brand whisperer” among industry peers, she has been instrumental in shaping Sephora’s most groundbreaking categories and collaborations — including the growth of indie fragrances, inclusive foundation assortments, and clean beauty and an expansive partnership with Kohl’s. Her work has earned her numerous accolades, including The Fragrance Foundation Circle of Champions Award and Cosmetic Executive Women’s Achiever Award.

Timestamps:

[00:00] Introduction
[03:00] Artemis’ career journey at Sephora
[03:55] Importance of curiosity in career growth
[04:30] Building a team with diversity in mind
[05:10] Prioritization and focus for business success
[05:56] Overcoming imposter syndrome as a female leader
[06:50] Advice for first-time CEOs
[07:45] Key factors for brand success at Sephora
[08:33] The importance of brand story and innovation
[09:18] Building a strong management team
[09:55] The secret to transitioning from indie to legacy brands
[10:45] Developing successful brand and merchant relationships
[11:35] The concept of “getting in the kitchen” with brands
[12:20] Managing capital when scaling a beauty brand
[13:00] Choosing the right investment partners
[13:45] Sephora’s approach to customer loyalty
[14:40] The role of retail experiences in brand success
[15:30] How Sephora supports inclusive beauty initiatives
[16:25] The impact of the Sephora Accelerate program
[17:15] Sephora’s commitment to diversity and inclusion
[18:00] Balancing work and personal life as a CEO
[18:55] Advice for entrepreneurs juggling business challenges
[19:45] Sephora’s future plans and store renovations
[20:35] The role of Sephora’s beauty advisors in customer experience
[21:20] Artemis’ personal routines
[22:10] Staying true to your unique brand identity
[23:00] Rapid fire questions with Artemis
[23:40] Artemis’ favourite city for creative inspiration
[24:10] Her favourite way to spend a Sunday morning
[25:10] How Artemis celebrates major milestones
[26:00] Sephora’s commitment to diversity and the 15% pledge
[27:30] Personal challenges and sacrifices of being a CEO
[28:40] Balancing career and family life
[29:50] Advice for entrepreneurs facing challenges
[30:30] Leadership philosophy
[31:20] Artemis’ personal self-care routines
[32:30] Favourite accomplishments at Sephora
[33:25] Advice on authenticity and empathy in leadership

Follow Artemis Patrick:
https://www.linkedin.com/in/artemis-patrick-441ab5/

Resources Mentioned:
Sephora | https://www.sephora.com/
Sephora Accelerate | https://sephoraaccelerate.com/
Sephora: Beauty Insider Program | https://www.sephora.com/ca/en/beauty/profile-beautyinsider
Lean In by Sheryl Sandberg (Book) | https://bit.ly/3CD1qwE
Lean In by Sheryl Sandberg (Audiobook) | https://bit.ly/3PVhU6s
The Fifteen Percent Pledge | https://15percentpledge.org/
Liberty | https://www.libertylondon.com/

Follow Nancy Twine:
https://www.instagram.com/nancytwine/
Website | http://www.nancytwine.com/

Follow Makers Mindset:
https://www.instagram.com/makersmindsetspace/