ATLANTA, Ga. (ATL Live) –

The SWAC Championship Tournament is more than just basketball—it’s a celebration of HBCU pride, community, and culture. By bringing together alumni, students, celebrities, and fans for an action-packed week of entertainment and empowerment, this event solidifies Atlanta as the ultimate hub for Black excellence and sportsmanship. The 2025 starry SWAC Men’s and Women’s basketball tournaments are happening today through March 15th at the Gateway Center Arena @ College Park.

FRIDAY, MARCH 14th:

HBCU Block Party | 3 PM – 11 PM

Gateway Arena Skylot – 2330 Convention Center Concourse, College Park, GA 30337

● Celebrity Appearances & Live Performances

● Food Trucks, Giveaways & Contests

● Top DJs Spinning the Hottest Hits

HBCU Alumni Reunion Party Opium – 10 PM – 3 AM

Saturday, March 15th:

HBCU Block Party | 3 PM – 11 PM

Gateway Arena Skylot – 2330 Convention Center Concourse, College Park, GA 30337

HBCU Dayz: Official Day Party Opium – 3 PM – 9 PM

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