Superfans by Pat Flynn | Book Review

Super Fans by Pat Flynn, what a book. Just when you think you know enough about youtube and marking this guy comes along and teaches you a lot more.

1. Different types of People that watch your content
– One thing I’ve noticed is that as I build up my youtube audience and more people subscribe
– I notice that doesn’t mean every video I made is going to get 249k subscribers as I have now, and I wanted to know why
– And it turns out your audience is broken down in two 3 sectors

3 parts:
– You have the casuals: these are the people that might see a video and might click on it, but rarely comment and are rarely looking for your content
– Then you have the Active community: people that click on your videos and comment and smash the like button
– You have the SuperFans: the people that watch all of your content and always comment and are always there

To me honestly:
– I feel weird even calling you guys fans
– To me, it’s just a community of users that are friends and share what we know
– Its more like a team than fans honestly.

The point is this:
– That in this book he teaches you how to take someone from being a casual to an active member to then a super fan or supported.
– The key is giving people value, letting them know they are appreciated, and also being transparent
– It sounds like common sense, but theirs a lot of fake personalities on social media.

2. Give People Small Wins
– It’s the idea that when someone watches your videos
– You want to give them something they can do today
– To get some quick results and build up momentum

For example:
– When I make videos about investing and being patient for your investments to grow (that sounds like a massive task)
– So that’s why I saw, just open an account and start investing 10% every time you get paid
– That gives you a small win and gets you to take action.

Overall: the point is if you want to help someone, you to give them somewhere small to start and build from there.

3. Do not Automate human Connection
– One thing I never want to do, Is create live events/workshops
– When you get someone’s email and say hey your join me for this
– And your commenting and interacting thinking the video is live but it’s not (it’s so stupid)

But I did learn:
– to start doing meetups with you guys and live videos on youtube to connect with you guys and built the community stronger
– there are literally 249k people interested in the money that watch this channel, 2% every day, 10% casually, and more than 90-100 when a video goes semi-viral
– so it’s the perfect place to meet like-minded people

4. Bonus
– Focus on building your audience and not anyone else
– Focus on giving value every day
– And only say yes to things you really care about

Overall: this video is an easy recommend for anyone that interested in building an online business or community

Btw guys:
– In the future, I’ll be working on creating a course for you guys
– But it’s just a one-stop-shop for all the information
– But you’ll always be able to come on the channel and find it also for free

Tip: the last thing I want to do, is put a paywall on the information.

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