The Beyoncé sales funnel! There’s the casual Beyhive, then there’s the next level for her most loyal fans. She sells different products to each fan at each level.

The Renaissance World Tour is on its way to becoming one of the highest grossing tours in the world. That’s the Beyhive.

This clip is from a talk I gave at Stanford GSB Black Leadership Conference about the future of music. Watch it here: https://youtu.be/Mm0SB9UEW-k

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