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Marketing is one of the hardest parts of running a business—not just because it takes time, but because so much of the advice out there feels chaotic, overwhelming, or designed for someone else’s version of success.

In this video, I’m walking you through the calm marketing approach I’m using in my own business right now—without relying on social media. You’ll see how I define calm marketing, why it’s different from traditional approaches, and how you can start building a marketing engine that feels authentic, sustainable, and profitable for the long haul.

If you’ve ever wanted your marketing to feel less stressful and more effective, this is your invitation to see what calm marketing looks like in practice.

⌚️ Timestamps
0:00 – How I stumbled into marketing (without a business background)
1:10 – The calm marketing workshop: what it is and why it matters
2:10 – What marketing actually is (in plain language)
3:57 – Why marketing is the fuel that keeps your business alive
5:02 – What marketing looks like in practice for online businesses
6:04 – The hidden challenge that makes marketing feel so hard
6:55 – The pressure of social media and “being everywhere”
7:55 – The sustainability problem with traditional marketing advice
9:01 – What calm marketing really means
9:58 – Why your marketing has to feel authentic to work
11:16 – The difference between marketing that drains you vs. supports you
12:10 – Why everything “works” but not everything works for you
13:13 – Giving yourself permission to do business differently
14:07 – Why calm marketing is a system, not a collection of hacks
15:04 – A behind-the-scenes look at my own calm marketing choices
17:41 – The role of business intentions in shaping your marketing
19:23 – Why intentions give you freedom and focus in marketing
21:13 – How my own business intentions evolved this year
23:05 – The danger of chasing oversized goals and audiences
24:02 – How right-sized growth creates calm in your business

🙋🏾‍♀️ABOUT SCARLETT COCHRAN

Hi, if we haven’t met before, I’m Scarlett—a banking and finance attorney turned author and entrepreneur. I’m here to help you build wealth, make confident financial decisions, and create a life you absolutely love. Whether it’s mastering your money, learning to invest, or growing a life-first business, I’m all about giving you the tools and support you need to make it happen. Let’s create your best life, one step at a time!

💠ABOUT ONE BIG HAPPY LIFE

We believe that you deserve to live your rich life, one where you get to say yes to the spending for a life that you love today while also building wealth for your best financial future. One Big Happy Life helps you creating a life you love by finding the right balance between your personal and financial goals.

Life isn’t just about one thing but money touches on just about everything. We’re here to help empower you to take charge of your money and create the life you want.

💬 A quick note about the comments:
We treat the comments section here as a space for thoughtful conversation—between you and the larger One Big Happy Life community. While I may not reply personally, I do read them, and I love seeing the insights and connections you all share. You can read more about how we approach community and engagement here: https://onebighappylife.com/comments

⚖️The Legal Stuff

This video is for informational purposes only and does not constitute legal or financial advice. Please consult an attorney or certified financial planner who will put your interests before theirs.

*The footage in this video is property of One Big Happy Life. You are not allowed to use this footage without permission. To request permission please email team@onebighappylife.com

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