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The Hard Truth About Building a Brand #shorts

February 20, 2025

Season 3 of the Makers Mindset podcast is here!
Shani Darden (@shanidarden) went from mixing masks in her childhood home to launching @shanidardenskincare and creating the cult-favorite Retinol Reform. Now, she’s Hollywood’s go-to skincare expert, trusted by Jessica Alba, Chrissy Teigen, Kelly Rowland, and more.
In this episode, we talk about:
– The power of trial and error in product development
– The (long) journey to partnering with Sephora
– Balancing deadlines with product quality
… and so much more.
If you’re a CPG founder (or just love a great founder story), this one’s a must-listen. Tune in on YouTube or wherever you get your podcasts!

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