The Impact of The Oprah Effect



Oprah Winfrey didn’t just dominate TV; she changed the game entirely.

Faced with the typical six-figure salary, Oprah and her team made a bold move. Instead of giving away syndication rights, they kept them. The move helped Oprah become a billionaire.

Is it even possible to replicate that kind of impact today? In this Trapital episode, Dan Runcie and Zack O’Malley Greenburg dive into Oprah’s incredible business savvy, her unmatched influence, and what her legacy means in the current media landscape.

Watch the full episode: https://youtu.be/2RnMr9PAQGQ?si=sRVOZ9TTEMhLq3v3

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