State Farm’s Chris Paul-Cliff Paul campaign was one of the more innovative ads we’ve seen. Here’s Dr. Marcus Collins who helped develop the idea.

Instead of just turning Chris Paul into a State Farm agent, the Translation team decided to level things up with a rumor: Chris Paul was separated from birth from his twin brother, Cliff Paul, a fictional character who is an insurance agent. At some point, some people couldn’t tell if the story was real or not.

This clip is from the latest Trapital episode, where Dr. Marcus Collins and I explore State Farm, why there are SO many insurance ads, the influence of Chris Paul and Cliff Paul, and more.

Watch the full episode: https://link.chtbl.com/u4hRHg8w

source