Unanimous Business Decisions with Jeron Smith

TELL US MORE ABOUT YOUR COMPANY UNANIMOUS MEDIA?

Jeron: Unanimous Media is a film, television, and digital content company. We work in tandem with Sony Studios and have an overall deal with Sony Studios across film and TV. Ultimately, the goal of Unanimous is to inspire people all over the globe through media. I believe there’s no better way to touch the lives of people through the sharing and dissemination of content globally. We consider ourselves a purpose over profit company and I always say profit is important but the purpose is imperative. We work across three really specific silos, faith, family, and lastly sports which have become so obvious because Stephen Curry is a co-founder in the company. We have shows on television networks like ABC and are syndicated internationally in Australia, Germany, and a few other countries. 

TELL ME ABOUT YOUR ROLE & WHAT YOUR DAY-TO-DAY LOOKS LIKE?

Jeron: I’m a brand strategist by default but spend the majority of my time talking to our lawyers. At every stage of a deal, there’s always something to take care of, whether we’re trying to ink a deal or in the middle of a deal. When working in the media you have to produce new ideas. And there’s always someone that thinks they were a part of that idea, had that idea, or someone just trying to claim something. I have to always address those kinds of situations and manage each outcome. Most people would say every day is different but to me, it’s about looking for new business opportunities and the ability to innovate. So my role varies from project to need but as our company expands so does my day-to-day.

ARE ANY INVESTMENTS BEING MADE IN THE COMPANY’S PROJECTS?

Jeron: : Heavy, heavy investments. If you go and look up my film on IMDB or WIKI and you’ll see the amount of money and resources being invested. And if you think about the process, everyone involved with the film, all the producers, the talent, and the theater distribution and marketing. It gets expensive fast and to make sure there’s a return on investment the film has to be successful.