When Apple makes a big acquisition, it’s a tell-tale sign. Apple just paid $2B on Q. ai, which uses AI to read your facial movements. It’s Apple’s second biggest acquisition ever.

But this move has a lot in common with Apple’s largest acquisition, too.

2014: Apple was behind Spotify in streaming → Apple buys Beats for $3B → Turns Beats Music into Apple Music

2025: Apple is behind in AI → Buys Q. ai for $2B → What’s next?

When Apple spends billions on an acquisition, it’s to catch up with the rest of the market.

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