html{max-width:100vw} .fpm-async:not([data-fpm-type="outgoing"]) + .fpm-async:not([data-fpm-type="outgoing"]){display:none} [data-fpm-type]{background-color:transparent;transition:background-color .2s ease} [data-fpm-type]{position:relative;overflow:hidden;border-radius:3px;z-index:0} .fpm-cross{transition:box-shadow .2s ease;position:absolute;top:-0px;right:0;width:34px;height:34px;background:#7ca1d1;display:block;cursor:pointer;z-index:99;border:none;padding:0;min-width:0;min-height:0} .fpm-cross:hover{box-shadow:0 0 0 50px rgba(0,0,0,.2) inset} .fpm-cross:after, .fpm-cross:before{transition:transform .3s ease;content:'';display:block;position:absolute;top:0;left:0;right:0;bottom:0;width:calc(34px / 2);height:3px;background:#ffffff;transform-origin:center;transform:rotate(45deg);margin:auto} .fpm-cross:before{transform:rotate(-45deg)} .fpm-cross:hover:after{transform:rotate(225deg)} .fpm-cross:hover:before{transform:rotate(135deg)} .fpm-timer{position:absolute;top:-0px;right:0;padding:0 15px;color:#ffffff;background:#7ca1d1;line-height:34px;height:34px;text-align:center;font-size:14px;z-index:99} [data-fpm-type="outgoing"].center .fpm-timer,[data-fpm-type="outgoing"].center .fpm-cross{top:0!important} .fpm-timer span{font-size:16px;font-weight:600} [data-fpm-type="outgoing"]{transition:transform 300ms ease,opacity 300ms ease,min-width 0s;transition-delay:0s,0s,.3s;position:fixed;min-width:250px!important;z-index:9999;opacity:0;background:#ffffff;pointer-events:none;will-change:transform;overflow:visible;max-width:100vw} [data-fpm-type="outgoing"]:after{content:'';position:absolute;top:0;left:0;right:0;bottom:0;z-index:1;pointer-events:all} [data-fpm-type="outgoing"].fpm-show:after{pointer-events:none} [data-fpm-type="outgoing"] *{max-width:none} [data-fpm-type="outgoing"].left-top [id*="yandex_rtb_"], [data-fpm-type="outgoing"].right-top [id*="yandex_rtb_"], [data-fpm-type="outgoing"].left-center [id*="yandex_rtb_"], [data-fpm-type="outgoing"].right-center [id*="yandex_rtb_"], [data-fpm-type="outgoing"].left-bottom [id*="yandex_rtb_"], [data-fpm-type="outgoing"].right-bottom [id*="yandex_rtb_"]{max-width:336px;min-width:160px} [data-fpm-type].no-preloader:after,[data-fpm-type].no-preloader:before, [data-fpm-type="outgoing"]:after,[data-fpm-type="outgoing"]:before{display:none} [data-fpm-type="outgoing"].fpm-show{opacity:1;pointer-events:all;min-width:0!important} [data-fpm-type="outgoing"].center{position:fixed;top:50%;left:50%;height:auto;z-index:-2;opacity:0;transform:translateX(-50%) translateY(-50%) scale(.6)} [data-fpm-type="outgoing"].center.fpm-show{transform:translateX(-50%) translateY(-50%) scale(1);opacity:1} [data-fpm-type="outgoing"].center.fpm-show{z-index:2000} [data-fpm-type="outgoing"].left-top{top:0;left:0;transform:translateX(-100%)} [data-fpm-type="outgoing"].top-center{top:0;left:50%;transform:translateX(-50%) translateY(-100%)} [data-fpm-type="outgoing"].right-top{top:0;right:0;transform:translateX(100%)} [data-fpm-type="outgoing"].left-center{top:50%;left:0;transform:translateX(-100%) translateY(-50%)} [data-fpm-type="outgoing"].right-center{top:50%;right:0;transform:translateX(100%) translateY(-50%)} [data-fpm-type="outgoing"].left-bottom{bottom:0;left:0;transform:translateX(-100%)} [data-fpm-type="outgoing"].bottom-center{bottom:0;left:50%;transform:translateX(-50%) translateY(100%)} [data-fpm-type="outgoing"].right-bottom{bottom:0;right:0;transform:translateX(100%)} [data-fpm-type="outgoing"].fpm-show.left-center, [data-fpm-type="outgoing"].fpm-show.right-center{transform:translateX(0) translateY(-50%)} [data-fpm-type="outgoing"].fpm-show.top-center, [data-fpm-type="outgoing"].fpm-show.bottom-center{transform:translateX(-50%) translateY(0)} [data-fpm-type="outgoing"].fpm-show.left-top, [data-fpm-type="outgoing"].fpm-show.right-top, [data-fpm-type="outgoing"].fpm-show.left-bottom, [data-fpm-type="outgoing"].fpm-show.right-bottom{transform:translateX(0)} .fpm-overlay{position:fixed;width:100%;height:100%;pointer-events:none;top:0;left:0;z-index:1000;opacity:0;background:#0000008a;transition:all 300ms ease;-webkit-backdrop-filter:blur(0px);backdrop-filter:blur(0px)} [data-fpm-type="outgoing"].center.fpm-show ~ .fpm-overlay{opacity:1;pointer-events:all} .fpm-fixed{position:fixed;z-index:50} .fpm-stop{position:relative;z-index:50} .fpm-preroll{position:relative;overflow:hidden;display:block} .fpm-preroll.hasIframe{padding-bottom:56.25%;height:0} .fpm-preroll iframe{display:block;width:100%;height:100%;position:absolute} .fpm-preroll_flex{display:flex;align-items:center;justify-content:center;position:absolute;top:0;left:0;right:0;bottom:0;background:rgba(0,0,0,.65);opacity:0;transition:opacity .35s ease;z-index:2} .fpm-preroll_flex.fpm-show{opacity:1} .fpm-preroll_flex.fpm-hide{pointer-events:none;z-index:-1} .fpm-preroll_item{position:relative;max-width:calc(100% - 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Why it’s Hard to Monetize WhatsApp

March 21, 2025

The thing that makes WhatsApp so popular is the same thing that makes it challenging to monetize at scale.

WhatsApp biggest selling points, like direct conversations and group chats , encryption for secure messages, and limited advertising compared to FB, IG, Reels, are harder for Meta to monetize at the moment.

WhatsApp Business API and click-to-message are growing, but they serve a fraction of the audience. What will the next phase of WhatsApp look like?

Watch the full episode: https://youtu.be/w3oN6NrXIqg

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