PODCASTS Why it’s Hard to Monetize WhatsApp AdminMarch 21, 2025053 views The thing that makes WhatsApp so popular is the same thing that makes it challenging to monetize at scale. WhatsApp biggest selling points, like direct conversations and group chats , encryption for secure messages, and limited advertising compared to FB, IG, Reels, are harder for Meta to monetize at the moment. WhatsApp Business API and click-to-message are growing, but they serve a fraction of the audience. What will the next phase of WhatsApp look like? Watch the full episode: https://youtu.be/w3oN6NrXIqg source