Superstars like Beyoncé, Drake, Adele and Taylor Swift have been commercially successful for decades. They have a clear edge to dominate over new artists.

With the growing fragmentation and oversaturation in the industry, there is less room for newer artists to reach those same levels.

This clip is from the latest episode of Trapital, where Tati Cirisano from MIDiA Research and I discuss what it takes to become a superstar, the impact of streaming and TikTok, and whether artists like Billie Eilish, Dua Lipa, Doja Cat and others will ever reach the level of superstardom of artists like Beyoncé, Drake, Adele, or T Swift.

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