More than half of vinyl sales are bought by people who don’t own a record player, and those who do own a record player may not even listen to the vinyl.

There’s a long history in music, books and media of people buying content that they don’t consume.

In this week’s episode of Trapital, I’m joined by former Spotify chief economist and author Will Page, and Tati Cirisano from MIDiA Research, to dive into Will’s new report on global music copyright.

We covered it all from the growth of publishing, vinyl sales, why music is undersized in most reports, AI’s disruption, and a whole lot more.

You can watch the full episode here: https://www.youtube.com/watch?v=z1I-hkANYow

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