Reels now generates more ad revenue than YouTube ads, but people spend a lot more time watching YouTube than Reels. Long-form vs. short-form videos are completely different products.

This is part of my deep dive on how Meta turned Reels into one of the most lucrative social media platforms. You can listen or watch the full episode on Trapital. The Rise of Reels: Meta’s $50B+ Ad Machine

Watch the full episode: https://youtu.be/Utzid7I3mnk

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