Honest money conversations.
The kind that feels like advice from your aunties, uncles, and peers who actually want to see you win.
The Guapify Community
Guapify's mission is to make financial understanding more accessible through community, conversation, and shared experience.
We believe money shouldn't feel confusing, isolating, or out of reach. Real understanding comes from asking questions, hearing different perspectives, and learning alongside others who are navigating a similar journey.
Guapify brings people together to talk openly about money in a real and relatable way. By sharing knowledge, experiences, and context, the community helps turn curiosity into clarity and information into action.
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just nowWhat each of the four tables is reading right now. Tap a story to read it here.
Eve Cashed In on Her Catalog. Here's Why Investors Wanted It.
Old hits keep paying year after year, and that steady check is exactly what buyers are lining up for.
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HUD Probes Wells Fargo's $60B Homeownership Pledge
A federal investigation targets a program meant to help more families buy homes.
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He Spent Years at Franchise HQ. Now He Runs His Own Location.
After years on the corporate side, Tony and Kendele Hickombottom opened a kids' gym in Naperville. Year one was about getting known.
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Pull up a chairGuap News
News, culture and business stories that uplift, engage and inspire.
Beyoncé Self-Funds Cécred to Prioritize Product Quality Over Outside Investors
Beyoncé chose to pay for her haircare brand herself to keep control and ensure the quality of her products remains high.
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Byron Allen Sells Starz Stake for 20 Million Dollar Profit
Media executive Byron Allen turned a quick profit on his Starz investment, showing how active trading can impact a personal portfolio.
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October Recap: Summits, Premieres and Giving Back
Isiah Thomas, Issa Rae and Missy Elliott were among the names at October's summits, premieres and galas, per this month's roundup.
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Artist Jacolby Satterwhite Lands $25K Grant After Beating Cancer Twice
A new fund for NYC artists in cancer treatment named him its first honoree, and its gala raised $1.5M, the outlet reports.
Read the storyTracee Ellis Ross, Star Jones and Keke Palmer Turn Their Shows Into Emmy Wins
Tamara Tunie also made history at the Daytime Emmys, and Palmer's win came through her own company, KeyTV, the outlet reports.
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Azizza Davis Goines Retires After 20 Years Leading Capital Chamber
Azizza Davis Goines is retiring after two decades of boosting small business growth through strategic corporate partnerships.
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